Why Go To a Massage Convention?

Alicia in a portable Far Infrared Sauna at the AMTA Convention in Phoenix.

Would you like to boost revenue while easing your workload?  Massage therapists by nature can feel alone professionally, like a rowboat bobbing at sea.  They spend most of their working hours in a room with only their patients.  Many choose to work independently for themselves.

Weeks, months, and even years may pass without a therapist “talking shop” with a fellow therapist.  Hopefully, this means work is busy and running smoothly.  But, by not conversing with industry peers, therapists miss out on continuing (and relatively cheap) opportunities to learn the latest in patient care, business management, and marketing.

Conventions connect you to hundreds, possibly thousands, of people doing exactly what you do.  They have the same joy for massage, share similar business struggles, and desire to jointly improve both their personal lives and the massage industry in which they work.  You go from feeling like a rowboat to a fleet of ships!

Graduation from massage school shouldn’t be the end of education; rather, it should mark a whole new chapter of learning.  This means taking continuing education classes; reading massage articles; joining professional associations; and attending local, state and national gatherings.  Doing these things will elevate a therapist above other less involved peers, creating a livelier business and lengthening career longevity.

Author Ruth Werner and Melissa

While this was my first AMTA National Convention, I have always attended professionally related events whenever possible.  In fact, my NHI relationship began at such a conference!

Now that we’re back on campus, Melissa, Alicia, and I look forward to sharing more detailed stories about information learned, things seen, and people met.  So even if you didn’t make it to Phoenix, this blog can serve to connect you to the massage community at large.