Seniors Turning to Massage

According to the American Massage Therapy Association, 44% of consumers over 65 years of age got their last massage for medical reasons.  This age group has tripled its use of massage over the last 10 years.  Massage is fast becoming a vital part of the health needs for seniors.

National Holistic Institute has reached out to seniors for a long time.  NHI Emeryville’s “Senior Center Day” during the recent holidays drew over 40 seniors from the Emeryville Senior Center!  They came to enjoy a free Shiatsu-style massage.

Student Life & Career Coordinator Aviana Lynn writes, ”Many seniors reported that their massages by the junior students were ‘fabulous,’ and they were eager to schedule future massages with the NHI student clinic as well as purchase gift cards for the enjoyment of friends and relatives.”

Holiday eggnog and pastries were provided by NHI, and many of the seniors were seen munching and chatting away long after their massages were over!