“Today, NHI is one of the most respected and largest schools of massage therapy in the world. Their history and network of relationships in the field continue to help graduates have success and help keep their fingers on the pulse of the dynamic field of massage therapy.” – Massage Magazine

When you go to work every day and you love what you do, it’s surprising and humbling to receive recognition for it.  That’s how all of us at NHI felt when we heard that the World Massage Festival had chosen us as the Massage Therapy School of the Year.  For several years, this well-established festival has been home to the Massage Hall of Fame, complete with a who’s who of massage profession inductees.  To now be permanently acknowledged alongside those industry luminaries is an incomparable privilege.  For all the staff and students who have and will come through the NHI doors over the decades, we look forward to accepting this honor on their behalf.

More than three decades of hard work and commitment to the massage field has led to this recognition. Carol Carpenter, founder of NHI, had a vision of what massage education could be. Carol built a school whose roots still feed and support the organization today.  The foundation she built was made of knowledge, professionalism, and a deep dedication to excellence. In 2003, Carol Carpenter retired and Mason Myers and Tim Veitzer stepped in and continue to lead in the tradition of excellence.

Tim and Mason have grown NHI to be a statewide massage school with six (soon to be seven) thriving campuses. Today NHI offers the most current state of the art education available in massage therapy. Over the years, we have continued to refine our curriculum in order stay current with the growth of the massage industry and ensure that our graduates are ready to be successful in any area of the massage field they choose.

Our graduates work in a wide variety of industry specialization including the allied medical professions, spa industry, private practice, sports and fitness. Today the possibilities are virtually endless. The massage industry has grown tremendously and more and more job opportunities open up every day. It is a very exciting time to be a massage therapist!

NHI is growing along with the field. In addition to a foundational education in massage therapy, NHI now offers a 400-hour Advanced Neuromuscular Massage Therapy Program for massage therapists wishing to specialize in therapeutic massage. We also have robust sport massage and professional on-site teams that provide massage at events and locations around the state. We have had as many as 120 massage therapists gathered together to offer massage to the runners of the Nike Women’s Marathon, and participate in many more events year round.

We are proud of our growth and achievements, but our biggest accomplishment is our students. They go out into the field and bring professional, positive and healing touch to so many. We are proud to know that we have sent thousands of massage professionals into the field, and they in turn have enriched the lives of thousands and thousands more whom they’ve touched. Our graduates have helped those suffering from long-term and sometimes debilitating pain, supported women as they go through pregnancy and childbirth, provided comfort and care to those who need it,  helped professional athletes improve their performance, and generally have helped to decrease the stress levels of all with whom they come in contact.  You might even say our graduates are changing the world one touch at a time.
 

To read Massage Magazine’s article about the prestigious award bestowed on NHI, click the following link.
http://www.massagemag.com/News/massage-news.php?id=12079

Rhoni Hirst from Trail Guide to the Body recently wrote a warm email to NHI’s President and Vice President, sharing her regard for the devotion that our mentors showed toward the curriculum.

“Hi Mason and Tim,

I am not sure if you are aware but I have been holding some short trainings with your instructors regarding the complimentary online tools we offer for the Trail Guide to the Body text. We have 3 trainings completed and we have 3 more to go.

I spoke with Melissa this morning about how impressed I am with your crew and thought I would share this with you as well. Melissa has expressed how beneficial the trainings have been for the instructors and I told her how inspirational they have been for me… [I am amazed by] the focus, interest and enthusiasm I hear and feel from your instructors. It is very obvious to me that your instructors feel connected and know that they are a part of something bigger than just the classes they teach individually. There is also no doubt that this is filtering directly into your students as well.

I am sure it is not easy to keep such a big program so well connected but I have to tell you that, whatever you are doing over there, is working! Kudos to all of you!”

We feel honored to hear such wonderful words and would like to thank Rhoni for doing such a wonderful job bringing us up to speed on the latest Anatomy learning tools.  We’d also like to congratulate all of our mentors who were in the training sessions with Rhoni for showing their NHI spirit.  Here’s to many years ahead working with the Trail Guide to the Body and to making Anatomy accessible for everyone!

~National Holistic Institute

On 1/12/2012, I had the opportunity to attend the Declaration of California Massage Therapy Awareness Day at our State Capitol. The California Chapter of the American Massage Therapy Association received the Declaration due to their continued efforts on the massage legislative front. I actually got to do some chair massage at the Capitol and celebrate the recognition with my fellow AMTA volunteers.

I’ve been in the massage field for 10 years since graduating from National Holistic Institute, and in that time, due to the AMTA’s legislative efforts, getting permitted and being able to work anywhere in the State of California has gotten a lot easier. When I first graduated from NHI, I had to get a license or permit in every city or county that I wanted to practice. With the state law creating the California Massage Therapy Council in 2009, I was allowed the freedom to practice statewide.

Even though we now have this CAMTC-certification, it does not allow us to sit back and be lazy on the legislative front. The massage field is constantly changing, and so does the legislative climate. Depending on who is elected and what other groups are interested in the massage profession, laws can change. This is why the AMTA’s Government Relations team constantly works to make things better and educate lawmakers. Of course there is strength in numbers, and the more people that communicate and educate their elected officials, the better off all massage therapists are.

If serving your profession in this way interests you, there is a special AMTA-CA Legislative Day at the Capitol on February 28^th, 2012. You will meet the AMTA-CA’s legislative representatives and learn how to create relationships with your elected officials and even meet them in their offices at the Capitol. The cost is $20, but the knowledge you gain may help all massage therapists in the future.

Click here for more information on the event!

The State Assembly has declared January 12, 2012, “California Massage Therapy Awareness Day!”

Just over two years ago, state-recognized certification began through the California Massage Therapy Council.  With over 27,000 CAMTC-certified massage professionals to date, the California State Assembly is recognizing the strength of the massage therapy profession by naming a whole day in our honor.

California Assemblyman Bill Berryhill, Vice Chairman of the Assembly Business & Professions Committee, is arranging the resolution (Assemblymembers Hayashi, Ma and Butler signed/co-authored). He will present a framed copy of the resolution to Melissa Colburn, California Chapter President of the American Massage Therapy Association, and Patricia Rusert Gillette, AMTA-CA Greater Sacramento Area Unit President, on the Floor of the Assembly on Thursday, January 12^th, during Assembly Session.

Professional members of the AMTA-CA chapter from the area who are CAMTC-certified will be providing complimentary chair massages to the public.  John Lambert, an NHI teacher and graduate, will be among them.

National Holistic Institute is proud to take part and see our profession officially honored by the State of California!

“NHI isn’t just a place to get a world-class education as a massage therapist – it’s also an incubator for new entrepreneurs.  As graduates we all have our dreams of how we might use our new skills – maybe a thriving private practice, working in an elegant spa, or following a sports team. There are lots of options!  As a marketing exec and “serial entrepreneur”, I’ve always liked the challenge of building a business from the ground up.  A massage practice has lots of moving parts and the process seemed nearly impossible at the beginning and I quickly realized that several heads were way better than one.  I didn’t have to look far – two other really talented therapists were sitting right next to me in class!  So, on 11/1/11, three NHI-San Jose students, Mayke Weiber, Javier Nikaido and I, launched the Silicon Valley Massage Therapy Group.

So, it’s official.  We’re a “Silicon Valley startup” with big dreams.  We quickly expanded the team to include fellow NHI student Sharon Lee whose amazing skills, positive energy and administrative talents helped us stay grounded and organized.  We found an amazing location and worked through the process of licensing and getting the space ready. Then, as we each became CAMTC certified, we picked up more NHI students and alumni as therapists or to help with reception work.  All of us continue to learn about the business of massage therapy. Luckily, we’ve got the support of classmates, our NHI instructors, friends, family and a whole bunch of people who appreciate our skills.

Now we’re all focused on attracting clients and building the practice. It’s so good to put into action the things we learned at NHI – from business and marketing to great bodywork, we all feel very prepared to move ahead with our dreams of a successful practice. We invite you to book a session with us online at www.svmassagetherapy.com or give us a call at (408) 260–CALM (2256), or contact us about employment opportunities at info@svmassagetherapy.com. Mention this blog post and we’ll give you a nice discount.”

 

These benefits we provide with our caring touch to our clients transform us as well. When we talk about doing work we love and how it can transform ourselves as practitioners, what do we mean?

I recall a friend I met in massage school who was suffering from M.E., (Myalgic Encephalitis) an inflammation of the brain and spinal cord, following a viral infection. An Ayurvedic physician had prescribed massage as part of his therapy – here’s the surprise; the prescription was not for receiving, but rather giving massage. In “Ancient Indian Massage” Harish Johari writes about massage as a beneficial practice for wrestlers. He recommends giving at least two massages and receiving one massage daily for strength and flexibility.

Tiffany Field, PhD of the Touch Research Institute in Florida has thoroughly researched the effect of massage therapy in a wide and varied range of situations. She has documented the benefits massage can bring to aggressive adolescents, children and teens with ADHD, those suffering with Anorexia Nervosa, Alzheimer’s, hypertension…. the list goes on. One study however has intriguing results. Field compares a group of elderly retired volunteers who received massage, with another group who provided massage to infants. The group who massaged the infants showed less anxiety and depression, as well as lower levels of stress hormones.

The touch receptors in our skin do not differentiate between touching and being touched. I felt this just today when I was performing abdominal work on my client and found myself in the same meditative and relaxed state of mind that she was in during the massage. I call this “dropping in” with my client, or as Milton Trager called it “hook-up”. The movement of our bodies can be a meditation, whether we are practicing Swedish massage, Shiatsu, Thai or Deep Tissue. The rhythm and flow creates a harmony within our own body as well as our client’s.

It is true that not all of our client’s may have soft and tender musculature, like the infants in the study… some indeed may resemble an old walnut tree more than a newborn, and require a little more physical effort on the part of the therapist… but nevertheless, massage facilitates a deep human connection.

Many are the days when I have begun my day tired, grumpy, distracted by some small irritation… my allergies, a disagreement with a friend, or a worry about something. Half way through my second client, I realize that I am relieved of preoccupation with myself, and instead focused on providing a positive experience for another human being.

At the end of my day, I may be tired, but also satisfied…and my work gives me a compelling reason to eat well, rest well and take care of my body, so I can continue to have the incredible privilege of being in the present moment, together with my client… where we both can be renewed.

~Julie McGuinness and Jen Fogarty
NHI Instructors

What do you do to maximize the health benefits of being a massage therapist?  How do you feel after giving a massage? Let us know in the comments below, or give us a shoutout @nhi_massage on Twitter, or post on our Facebook wall!

In United States at least 80% of people make New Year’s resolutions related to health and fitness. Perhaps you belong to that group. Most of us start on January 1st with good intentions, high hopes and enthusiasm. What better way to start a new chapter in life than to sign up for a gym membership, yoga, dance, or Zoomba classes, just to mention few! We also commit to new healthy ways of eating – no more sugar, no more fats, no more alcohol, no more this and no more that.

We imagine feeling wonderful and looking great. We know what will get us there. We’re sure we can do it… But by February, the enthusiasm starts to fade and after a few more months most people forget their promises to themselves and return to their old ways.

So how do we stick to a plan that works?

The kind of resolutions that we tend to stick with are the less drastic ones. Make small changes from your regular routine and take baby steps. Make only one small change a month and by the end of 2012 you will have 12 new healthy habits!

January:   Get a massage!  If you’re going to make changes this year, why not start with an easy one?  Plus, you need to de-stress after the busy holiday season.  And regular massages are an excellent first step on the road to better health.  Studies have shown that massage can relieve stress, reduce tension, ease pain, increase circulation, improve movement, and even promote weight loss!  Keeping your resolution of a massage a month is easy at an affordable student massage clinic like the one at National Holistic Institute.

February:   Take a few extra steps whenever possible. Park at the far end of the parking lot. Take the stairs instead of the elevator. Walk around the block at lunch time. As you start to do more you will naturally want to do more. Exercise will no longer be a “have to” and will become a “get to”.

March:   Drink more water. Ideally aim for 8 glasses of water a day. Staying hydrated can lift your mood and give you more energy. All your organs and systems will function better. And as an added bonus, it also makes your skin look better!

April:    Make it a daily practice to think of at least one thing you are grateful for. Gratitude is a shortcut to happiness!

May:  It’s Spring! Take time to notice flowers as you take that walk around the block that you started in February.

June: You are half way there. Take a minute to reflect on the changes you have made so far this year and take inventory of how you are feeling. It really wasn’t hard and the next six changes won’t be either.

This month add five minutes of quiet time to your daily schedule. Take a few deep breaths and just do nothing for five minutes – you might be amazed at how refreshed you feel.

July:   Add a little stretching to your daily routine. Touch your toes, roll your neck, and reach for the sky. Keep it simple; every little bit counts.

August:   Fresh fruits and vegetables abound in the summer. Add a salad to your menu once a day. Fruit salad for breakfast? Yum! A large green salad for lunch? Yum! No cooking over a hot stove? Yes!

September:   Remove refined sugars from your diet. If you have sweet tooth opt for fresh fruit or treats made with stevia, honey or agave syrup in stead of refined white sugar or high fructose corn syrup.  This is easy when you use your August resolution of natural fruit as a sweet when you crave it!

October:   Practice weekly random acts of kindness

November:   Time to clean out a closet and make way for the new. Find at least three items which you no longer use and recycle or donate them.

December:   Switch to whole grain products rather the highly processed ones.

There are many simple things we can do to greatly improve the quality of our lives. Follow the monthly plan above, creating a lasting habit out of each small change, or create your own resolution calendar:

Instead of butter try using avocado, this unique fruit is loaded with minerals and vitamins especially vitamin E. It has healthy fats and protein that will satisfy you for hours and keep your hunger at bay. Eat large salads with your lunch and dinner. Skip the bread basket at the restaurant. Next time you go to grocery store, make sure to check the label ingredients. Choose cereals that are low in sugar.

Practice yoga or Pilates, or join a walking group. Spend less time in front of the TV and more time at the gym. Remember that texting does not count as exercise; you really should be working your larger muscle groups.

Skip your morning coffee house stop and start a vacation fund instead.

Health and fitness are especially important for massage therapists. Our work is physical and can be demanding on the body. Taking good care of ourselves is part of the job. As we become more fit we become stronger and more aware of our body mechanics. We are then able to do more work with less of a possibility of an injury. Sense of well being and balance infuse not only our bodies but also our minds. Suddenly we are enjoying our work much more. With the improvement of mental agility we uphold boundaries with our clients with ease. At the end of the day we feel energized instead of drained. Clients will know the difference…they are presented with a therapist who is grounded, patient and full of poise. We are role models for our clients;  as they see the spark in our eyes and our healthy glow they are encouraged to make positive changes for themselves.

If you have very limited time in your schedule, incorporate physical activities throughout the day. Use the stairs instead of elevators or escalators. When you are watching TV or have a couple of free minutes at work stand with your knees slightly bent, bring your arms out to the side and do arm circles. Doing this few times a day for several minutes will increase blood circulation and build strength. When you start any fitness program start slowly and build to where you want to be. Most people get discouraged because they start with a plan that is too difficult for their fitness level. Gradual progress will give you a sense of accomplishment and ease the body into more strenuous activities. You should feel great after a workout not sore for days; “No pain no gain” is a fallacy!

Most importantly, don’t get discouraged. Stay present in the moment. It does not matter if you forgot about your New Year’s resolutions…today is another day. If you missed a workout or made a wrong food choice, do not dwell on it. Continue with your healthy plan the rest of the day and the damage will be minimal. After all, if you ran a red light you wouldn’t continue to do so for the rest of the day.

Focus on all the little things you can do today. It is best not to wait for big dates like New Year, Monday, first of the month…you have the power to make change right now.

Make everyday of the New Year your personal health and fitness day!

L-R: Author Whitney Lower, Massage Therapy Foundation President Ruth Werner, 2010 AMTA Teacher of the Year and NHI faculty Melissa Wheeler, NHI/Biofreeze Scholarship Winner Lya Daggett, Trail Guide to the Body Author Andrew Biel, 2012 AMTA President and NHI faculty Cynthia Ribeiro, and NHI Strategic Development Manager Joe Bob Smith.

Day 1: Wednesday Night, Oct 18th
Upon my arrival, I rode the MAX light rail from the airport through Portland. Entering the Double Tree, there was a large light up sign on the high wall that greeted the AMTA convention attendees. There was a definite buzz in the lobby with all the small scattered groups of people with matching event lanyards and backpacks. I wanted to be an identifiable part of this group, so I checked into my room, grabbed my jacket and headed out towards the Convention Center.  The convention goers were everywhere as I made my way down the streets. Just in time, I got my lanyard, backpack, and bright pink ribbon identifying me as a newbie.
When I got back to the hotel, up to the 14th floor, there was a party going on next door to my room. I was certain that it was an AMTA gathering of some sort. Curiosity got the best of me and so I walked slowly down the hall and casually glanced at the open double doors of the room. The gathering was filled with well dressed MTs who were carrying on like they were at a holiday party/family reunion. As I went back to my room and prepared for bed, I enjoyed the laughter coming through the wall.

Day 2: Thursday, Oct 19th
First thing in the morning I could already hear chatting and laughter in the hallway. Breakfast was at a local café hosted by the California Chapter AMTA. I met up with NHI grad and TA Cheri Keene and walked over to the café. We were greeted into the warm and cozy space by Melissa Colburn, the California Chapter President. NHI teacher Patrick Keehan joined us in line. Here is also where I met Melissa Wheeler and Joe Bob Smith for the first time. I knew instantly that I was in good hands. We huddled around a small table and took a couple photos while we waited for our breakfast. There were at least three NHI Alumni from years past seated around the room who would eventually come say hello to Melissa W. As I sat back in my chair trying to take it all in, I couldn’t help but feel like I was in an exclusive club, sitting at the cool kids table. After a lovely speech by Melissa C., we walked to the Convention Center.
The Opening Session & Awards Presentations were about to begin. The room was filled with many different kinds of people from all over the United States. At that moment I knew that I was a part of something fabulous. The diversity was remarkable. Some MTs had grouped themselves together by State Chapter and many were wearing matching t-shirts. The AMTA President spoke with a genuine smile as though she was greeting all her favorite friends from college. The Keynote Speaker, Kevin Carroll, was incredibly inspiring. Hearing his story gave me the feeling that if I worked hard, I could truly accomplish anything that I put my heart into. The awards were fun to watch. People were getting awards for many different things including how long they had been a part of the AMTA. I can’t imagine what some of the people who have been massaging for thirty-plus years must have had to endure without the current support we now have for Massage Therapy.
Following the Opening Session, Massage Envy sponsored a beautiful lunch for “First-timers.” It was fun sitting at the large round table hearing where the other therapists travelled from. I made quick work of my delicious red quinoa so that I could excuse myself from the table and head to the exhibits.
I began moving through the isles of exhibits a little overwhelmed by all there was to look at. The first place that I stopped at was the Trail Guide to the Body booth. Here I met Andrew Biel who dressed just like someone who would have rock climbed skeletons in his text book. He was very approachable and easygoing. At the booth I learned about some online study resources for students and gained even more of an appreciation for the text that NHI had chosen to use in its program. It was in the Exhibit Hall that I met NHI ANMT creator and incoming 2012 AMTA President Cynthia Ribeiro and received the best hug I’ve had in a long time. I felt her genuine warmth as she urged me to call her if I needed anything. Next, Melissa W. introduced me to Lynda Solien-Wolfe and the other fabulous people of Biofreeze. It is doubtful that they realize how much I appreciate their generosity in funding the scholarship and what an incredible difference they have made in the start of my professional life. After pictures, I wandered around taking in all the excitement and then realized that it was class time.

L-R: NHI Strategic Development Manager Joe Bob Smith, Performance Health CEO Marshall Dahneke, NHI/Biofreeze Scholarship Winner Lya Daggett, 2010 AMTA Teacher of the Year and NHI faculty Melissa Wheeler, Biofreeze Director of Clinical Education and Research Lynda Solien-Wolfe, and 2012 AMTA President and NHI faculty Cynthia Ribeiro.

The classes that I took were led by people who were all very motivational. Some of the classes were very organic without much of an outline, using group discussion to propel it through to different topics.

Transition from Clients to Patients
Elizabeth McIntyre presented this class on different aspects of clinical settings. She starts by suggesting that new MTs spend two to three years working before pursuing work in Health Care settings. Also suggested is to get HIPAA certification. She explained that the Clinical environment is a conservative one. No shorts, cover tattoos, no visible body piercings, hair pulled back, no perfume/aftershave lotion, closed shoes, no sandals and wear security badge at all times. Some of the things that she suggests one going into a healthcare facility to work, be aware of are the special precautions when working with certain groups of people. Also, know about and protect yourself from the different infections that you would be exposed to.
After my first class I met a couple of women from New Hampshire. When they found out that I was a first-timer, they insisted that I join them for a quick trip to the House of Delegates Meeting. During the short time that we were observing, the delegates were expressing opinions on the issue of Fibromyalgia. It was interesting to see how many people were involved in the decision making process of the AMTA.

Smart Marketing with Social Media
This fun and dynamic speaker, Felicia Brown, defined marketing as anything that touches the client and makes them want to (or not to) do business with you or your company. Social media marketing was described as marketing on the web. She suggests using social media to build a relationship with people who want to feel connected. Because it is easy for many of us to lose track of time when online, have a plan before getting on the computer. Set a boundary for time and social media, for example 20 minutes a night. Find out what social media sites your potential clients use. Felicia states her top social media sites as being Facebook, LinkedIn, and Twitter. Make each of your sites a little unique and exciting. Facebook is a great way to increase communication with clients. You can thank them for “liking” your page. Always remember HIPAA rules and never write any persons personal information. Felicia also warns against ever putting anything out on the internet that you don’t want the world to see. On Yelp you can create a company profile and ask clients to post on it. Monitor it regularly to make sure that you are aware of any issues that may arise. Use YouTube to link videos to your website or Facebook. Twitter can be used for microblogging, announcing specials and events. She outlines tasks that could help business. Create content by: regular updates, sharing quotes and links, posting videos and pictures. Create and encourage conversations by: writing a blog, participating in groups, asking and answering questions. Create an expert image and persona by: sharing resources about industry, highlighting the services offered, explaining benefits of various modalities. Create connections by: inviting people to connect/become friends, making recommendations, commenting on others’ status or links. Create opportunities for people to take action: links to your website and blog, information about upcoming specials, request reviews. Increase professional knowledge and confidence: watch YouTube videos (www.youtube.com/massagenerd), like or fellow industry experts (www.facebook.com/smartspamarketing), reading and commenting on blogs.

Day 3: Friday, Oct 20th
Five Fast Tracks to Filling Your Practice
In this class taught by Mr. Stephenson, we learned about five things to consider when wanting to better your practice. At the beginning of the class the presenter shared some striking statistics. A Massage Therapists’ career expectancy is 6.3 years. There are 60,000 people a year in MT school. 50,000 people a year exit the massage profession.
1] Make your clients highly satisfied as opposed to simply satisfied. Highly satisfied clients are two times likely to return and three times likely to recommend to a friend.
2] Communication, 80% is non-verbal. Have good intent and an open heart when speaking to a client. Know if you are talking to a feeler or thinker and adjust your language to match them. When getting feedback during a session, don’t ask “How’s the pressure?” Do ask “would you like more pressure?” or “would you like less pressure?” Mirror back what you heard the client say. Pay attention to what the client wants when beginning a session and repeat it back to them. Communicate very clearly what the agreement is so that the expectations of the client are met.
3] The Sacred Three: Give a warm welcome. Find out why they are there, and then deliver. Invite them to return.
4] Media research. Research so that you can educate your client at timely stages off the interaction.
5] Treatment Planning. Make an educated guess on how many sessions it would take to improve a problem area, and then give the client the opportunity to agree to the timeline and pay for the sessions.
The final point that I took away from the class was to make a BHAG – Big Harry Audacious Goal.

Setting and Managing Boundaries
Kirk Nelson begins by listing some different types of boundaries for Massage Therapy. Physical, emotional, professional, sexual, and social. Some common boundary myths include that if I set boundaries, I’m being selfish. Boundaries are a sign of disobedience. If I begin setting boundaries, I will be hurt by others. If I set boundaries, I will hurt others. Boundaries mean that I am angry. Boundaries cause feelings of guilt. Boundaries are permanent and I’m afraid of burning my bridges. Nelson describes Ten Laws of Boundaries.
1] Law of Sowing and Reaping: Understanding cause and effect.
2] Law of Responsibility: Being responsible “to” others, and not “for” others.
3] Law of Power: Honoring the power of change vs. the power of acceptance.
4] Law of Respect: Respecting the boundaries of others earns respect for our own.
5] Law of Motivation: Acting from a place of love instead of fear.
6] Law of Evaluation: Recognizing the difference between “hurt” and “harm”.
7] Law of Proactivity: Moving from showing what you hate to what you love.
8] Law of Envy: Focusing on the boundaries of others.
9] Law of Activity: Creating positive boundaries requires us to be active.
10] Law of Exposure: Communicating your boundaries openly.
After my classes for the day, I was invited to a Massage Envy gathering back at the hotel. There was food presented in the middle of the room and tables of people arranged around it. Here is where I met authors Ruth Werner and Whitney Lowe and the CEO of Biofreeze, Marshall Dahneke, all very inspiring people. As I looked around, Joe Bob identified the other massage professionals in the room. After Massage Envy VP GC Funk gave a speech, as tradition, Joe Bob was invited to the microphone to sing a couple songs. This was an extremely entertaining experience as the crowd cheered and the backup singers gave it their all. I had the opportunity to speak with a few Massage Envy employees who raved about how much they enjoyed working for the company. I took this as a sign to look into possible Massage Envy employment.

Day 4: Saturday, Oct 21st
Navigating the Complex World of Health Care Integration
This was a panel discussion lead by a Massage Therapist, Naturopathic Doctor, Physical Therapist and Medical Doctor. The Power Point presentation is available on the AMTA website under the 2011 National Convention Speaker Handouts, and is definitely worth taking the time to go through and think about. The panel discussed a lot of different ways that MTs are and aren’t a part of integrated health care. The advice that stuck with me was to reframe our professional image as Massage Therapists and “claim what’s ours”. To me, I took it as an invitation to push in creating the kind of work environment I want. If I want to be a respected member of a health care team, then I have to create in myself a respectable, knowledgeable Massage Therapist.
Massage Therapists like to dance. I had heard this a few times in Portland, but didn’t truly understand until the Dinner Dance. I took my sister, Amber, who lives in Portland as my date. A huge conference room beautifully decorated for a semi formal dinner was filled with the people that I had seen throughout the last few days. In the middle of the elegantly arranged dining tables laid a stack of Styrofoam airplanes in honor of next year’s convention to be held North Carolina, birthplace of manned flight. As soon as the band began to play, the tables emptied and the dance floor was overflowing with people dancing like they didn’t have a care in the world. As they danced, a constant flow of fifteen or so Styrofoam airplanes soared over the dance floor. In the back of the room a line began to form at the photo booth. People were decorating themselves with big hats, wigs, giant sunglasses, and boas for their turn in front of the camera. As Lynda and Joe Bob were cuttin’ it up on the dance floor, and Melissa was giving relationship advice to my sister, I again acknowledged the appreciation I had for the whole experience. Not only had I learned things in classes that would help me build a strong career, but I also realized that I am part of an incredible group of individuals and have a choice as to what extent I can be involved in growing and moving the Massage Therapy profession forward. I look forward to my experiences at the 2012 AMTA National Convention.

~Lya Daggett,
NHI Senior Student, Sacramento Campus

Congratulations to Lya and a huge thank you to Biofreeze and AMTA, as well as everyone else involved for making this opportunity possible!

The demand for Massage Therapists has increased – giving more and more people a chance for employment in this economy. According to the U.S. Department of Labor, Massage Therapy employment is expected to raise 19% by 2018 which is faster than the average percentage for all occupations.

Slowly, yet surely, the benefits of Massage Therapy are touching the lives of all Americans. As of right now, 18% of adult Americans have had a massage at least once in the last year. There is a rise in massage students who have expressed interest with low income families as their target market once they graduate. This interest will help the benefits of massage therapy be more accessible to the entire population.

As time passes, more studies with massage therapy used as complimentary medicine emerge with factual and reliable evidence. There are many doctors that will recommend massage for their patients to help with a variety of symptoms. Especially as a way to manage stress and pain. This has led to an average of 1.5 direct referrals from health care professionals per therapist per month.

Massage Therapy is bringing joy into the world one session at a time and one job at a time. Whether you receive massage or give massage, there is a high calling to this field. And for this, I am thankful.

For more massage therapy statistics: www.amtamassage.org

To learn about NHI’s Massage Therapy Program: www.nhi.edu

~Amy Atkins
NHI Sacramento Instructor

Ah, autumn. A beautiful, poignant time of the year… rich with nostalgia but fraught with change. As nature shifts its energies in preparation for the cold dormancy of winter, it’s a good time to remember that we are part of nature – and our energies are shifting too!

Have you noticed how your body’s needs change with the season?

photo by Evgeni Dinev

Traditional Chinese Medicine offers us powerful tools for understanding and harmonizing with these seasonal shifts. TCM associates the season of autumn with the Metal element. Now, “Metal” is not quite as intuitively meaningful to the average westerner as some of the other elements like Earth or Fire; so let me just say that the Metal element symbolizes separations and boundaries.

This principle is embodied by the Lungs and Large Intestine – organs that function as boundaries between the inside of the body and the outside world around us. TCM also associates the Metal Element with the nose as a sense organ and with mucus as a bodily fluid. And the “boundary” of a vigorous immune system is attributed to good digestion as well as healthy lungs.

Connecting a few of those dots – nose, mucus (ick!), lungs, digestion, immunity – one starts to get a sense of the wisdom of Chinese Medicine. One also gets a clear sense of why autumn welcomes us into cold and flu season! Everybody loves the colorful autumn leaves, but the headaches and sinus trouble… not so much. So, amidst the changing season’s tumultuous energies, it makes sense to consider how we might best harmonize with the cycles of nature.

Here are a few of my favorite personal strategies for staying in balance with the season:

• Eat Well! A shift away from cooling, garden-fresh summertime fare to heavier, warming foods – soups and slow-cooked stews rather than raw veggie salads.
• Stay Warm! Hot baths and steams, and in the rare case of a cold, some fresh lemon-ginger tea warms the bones and clears the head.
• Breathe! Get outdoors and feel your lungs rejoice as you breathe in the cool, crisp air of a clear blue autumn day.

Enjoy the season, folks!

~William Mathis

NHI Instructor