New NHI Advanced Program Coordinator Cynthia Ribeiro

National Holistic Institute welcomes Cynthia Ribeiro, a Vice-President of the American Massage Therapy Association, to the NHI family!  The above photo shows Cynthia participating in a lively Massage Therapy Body of Knowledge forum at the recent AMTA National Convention in Orlando.  The MTBOK is “a living, single source for consistent, integrated information” about massage therapy.  This important work, currently in its first draft, will begin to standardize the language, definitions, and scope of the massage therapy profession.  It will benefit and impact the future of all massage therapists, so I encourage you to check it out and provide your input at http://www.mtbok.org/.

In addition to her many years of service with the AMTA, Cynthia is a respected teacher of massage therapy as well as the founder of the Western Institute of Neuromuscular (WIN) Therapy.  Cynthia will use her role of NHI Advanced Program Coordinator to develop – what else? – a new advanced massage therapy curriculum that will expand and build upon NHI’s nationally accredited 720-hour program.  Watch for details on this new course soon!

MTF President-Elect Ruth Werner & NHI San Jose Campus Manager Beth McNeill

It was an honor for National Holistic Institute to be recognized by the Massage Therapy Foundation at this year’s American Massage Therapy Association National Convention in Orlando.

Only a short year ago at the Phoenix convention, I attended the MTF’s reception for the first time.  Watching so many people within the massage community support the MTF inspired me to do something.  I brought that inspiration back to the Encino campus teachers, which resulted in a “faculty clinic” that raised both awareness and money for the MTF.

During this year’s reception, I presented the money our teachers had raised to Ruth Werner, MTF President-Elect.  Much to my embarrassment (yes, I can be shy), she announced NHI’s donation and the story of how it came about to the capacity crowd.  She also challenged other schools in attendance to find similar ways to contribute.  By publicly acknowledging our efforts, another layer was added to the awareness and money we had already raised.  Perhaps our actions will encourage even more people to participate next year just as I was so inspired last year.

And next year, we will be back – hopefully with even more money as well as some student case studies!

Click Here for the previous blog of our fundraiser and why we support the Massage Therapy Foundation.

I had a great time at the National Convention recently.  It was my first time at a National Convention and I was thrilled to meet so many great names in the industry!  Most notable for me was Judith Aston (above, with Melissa and me), who gave me lots to aspire to, personally.  I decided I want to be just like her “when I grow up”!  She is poised, graceful, strong, flexible and radiates wellness on all levels from her very being!  She was gracious enough to chat with me at the dinner/dance and I was able to see that not only was she amazing from a far, but she was genuine, too.

The other “big name in the industry” that I met that was most influential to me was Carol Osborne (www.bodytherapyassociates.com) who was honored as AMTA’s “Teacher of the Year”.  She gave an inspiring and touching speech at the Teacher’s Networking Luncheon and she taught “Balancing Art and Science in Massage Therapy”, which was one of the “teacher tract” workshops I attended.  From that class, I felt both validated (that NHI already uses some of her suggested activities/techniques to include both Art and Science in all our classes) and excited to share with the NHI faculty her tips that I believe will add even more depth, understanding and fun to our already fabulous classes.

Joe Bob Smith (Encino Campus Manager), Alicia Ramos (San Jose Campus Manager) and I all met up at the AMTA National Convention in Phoenix on behalf of National Holistic Institute.  NHI chooses to participate in such conferences both to learn what’s current in the larger massage community and to give our students and alumni a voice in those happenings.  This one was so big it required three of us to go!

Author Ruth Werner, NHI Grad John Lambert, & Melissa

In addition to taking classes like Integral Anatomy, Balancing the Art & Science in Massage, and Massage Therapy on Trial, we met up with teachers, NHI graduates, textbook authors, and massage therapists from all over the country.  It was so inspiring!

Just to show the variety of our experiences, I met 2 Japanese publishers who promised to send me a Japanese-language copy of the textbook we use, Trail Guide to the Body! 

Books of Discovery reception

Joe Bob found the red, white & blue table he’d always wanted from Oakworks.

Alicia won a basket full of creams and massage lotions at the Massage Envy gathering.

Massage Envy reception

We all had a wonderful time at the Massage Therapy Foundation reception, hanging out with the Trail Guide publishers and Ruth Werner who is not only the author of the beloved book Massage Therapist’s Guide to Pathology, but the leader of the MTF’s Education Committee.  What does all that mean?  Read about the MTF and their brand new e-journal that they have just launched online – propelling our industry forward.  This massage research is available free to all at the International Journal of Therapeutic Massage & Bodywork.

Alicia in a portable Far Infrared Sauna at the AMTA Convention in Phoenix.

Would you like to boost revenue while easing your workload?  Massage therapists by nature can feel alone professionally, like a rowboat bobbing at sea.  They spend most of their working hours in a room with only their patients.  Many choose to work independently for themselves.

Weeks, months, and even years may pass without a therapist “talking shop” with a fellow therapist.  Hopefully, this means work is busy and running smoothly.  But, by not conversing with industry peers, therapists miss out on continuing (and relatively cheap) opportunities to learn the latest in patient care, business management, and marketing.

Conventions connect you to hundreds, possibly thousands, of people doing exactly what you do.  They have the same joy for massage, share similar business struggles, and desire to jointly improve both their personal lives and the massage industry in which they work.  You go from feeling like a rowboat to a fleet of ships!

Graduation from massage school shouldn’t be the end of education; rather, it should mark a whole new chapter of learning.  This means taking continuing education classes; reading massage articles; joining professional associations; and attending local, state and national gatherings.  Doing these things will elevate a therapist above other less involved peers, creating a livelier business and lengthening career longevity.

Author Ruth Werner and Melissa

While this was my first AMTA National Convention, I have always attended professionally related events whenever possible.  In fact, my NHI relationship began at such a conference!

Now that we’re back on campus, Melissa, Alicia, and I look forward to sharing more detailed stories about information learned, things seen, and people met.  So even if you didn’t make it to Phoenix, this blog can serve to connect you to the massage community at large.

• Watching Judith Aston dance on a spinning cycle.
• Having lunch at the table with AMTA President M.K. Brennan.
• Meeting pathology expert and textbook author Ruth Werner.
• Learning more about massage therapists’ increasing ability to bill insurance companies for their patients’ treatments.
• Enjoying some spinach & artichoke dip with the magnificent Andrew Biel, author of our textbook Trail Guide for the Body.
• Sharing a spontaneous stroll through downtown Phoenix with Patty Glenn, President of the Federation of State Massage Therapy Boards.

So much more, but I must go do even more today!