At NHI we pride ourselves in making Anatomy fun and easy to learn for everyone.  We are fortunate enough to have a great collaborative relationship with the publishers of our Anatomy book we use, Trail Guide to the Body.  The staff at Trail Guide to the Body is happy to train our faculty on any new learning tools and advances in the field of Anatomy.  The Trail Guide is such a user friendly book, and now we have a companion Student Workbook and on-line tools for students and teachers alike.  Learning anatomy has never been easier and more rewarding!  And it is so much fun to learn about our own bodies work and then the bodies of our future massage clients!

Rhoni Hirst from Trail Guide to the Body recently wrote a warm email to NHI’s President and Vice President, sharing her regard for the devotion that our mentors showed toward the curriculum.

“Hi Mason and Tim,

I am not sure if you are aware but I have been holding some short trainings with your instructors regarding the complimentary online tools we offer for the Trail Guide to the Body text. We have 3 trainings completed and we have 3 more to go.

I spoke with Melissa this morning about how impressed I am with your crew and thought I would share this with you as well. Melissa has expressed how beneficial the trainings have been for the instructors and I told her how inspirational they have been for me… [I am amazed by] the focus, interest and enthusiasm I hear and feel from your instructors. It is very obvious to me that your instructors feel connected and know that they are a part of something bigger than just the classes they teach individually. There is also no doubt that this is filtering directly into your students as well.

I am sure it is not easy to keep such a big program so well connected but I have to tell you that, whatever you are doing over there, is working! Kudos to all of you!”

We feel honored to hear such wonderful words and would like to thank Rhoni for doing such a wonderful job bringing us up to speed on the latest Anatomy learning tools.  We’d also like to congratulate all of our mentors who were in the training sessions with Rhoni for showing their NHI spirit.  Here’s to many years ahead working with the Trail Guide to the Body and to making Anatomy accessible for everyone!

~National Holistic Institute

This year, National Holistic Institute and Biofreeze awarded their very first AMTA Convention Scholarship to Lya Daggett, a senior student at the NHI Sacramento campus. This scholarship honors Melissa Wheeler, the 2010 AMTA/Jerome Perlinski Teacher of the Year and NHI faculty member, and pays all registration and travel expenses for an NHI senior or graduate to attend the American Massage Therapy Association National Convention. Read on as Lya shares some amazing insights into the knowledge shared at the convention.  Her summaries will make you feel like you were there getting some free CE massage classes!

L-R: Author Whitney Lower, Massage Therapy Foundation President Ruth Werner, 2010 AMTA Teacher of the Year and NHI faculty Melissa Wheeler, NHI/Biofreeze Scholarship Winner Lya Daggett, Trail Guide to the Body Author Andrew Biel, 2012 AMTA President and NHI faculty Cynthia Ribeiro, and NHI Strategic Development Manager Joe Bob Smith.

Day 1: Wednesday Night, Oct 18th
Upon my arrival, I rode the MAX light rail from the airport through Portland. Entering the Double Tree, there was a large light up sign on the high wall that greeted the AMTA convention attendees. There was a definite buzz in the lobby with all the small scattered groups of people with matching event lanyards and backpacks. I wanted to be an identifiable part of this group, so I checked into my room, grabbed my jacket and headed out towards the Convention Center.  The convention goers were everywhere as I made my way down the streets. Just in time, I got my lanyard, backpack, and bright pink ribbon identifying me as a newbie.
When I got back to the hotel, up to the 14th floor, there was a party going on next door to my room. I was certain that it was an AMTA gathering of some sort. Curiosity got the best of me and so I walked slowly down the hall and casually glanced at the open double doors of the room. The gathering was filled with well dressed MTs who were carrying on like they were at a holiday party/family reunion. As I went back to my room and prepared for bed, I enjoyed the laughter coming through the wall.

Day 2: Thursday, Oct 19th
First thing in the morning I could already hear chatting and laughter in the hallway. Breakfast was at a local café hosted by the California Chapter AMTA. I met up with NHI grad and TA Cheri Keene and walked over to the café. We were greeted into the warm and cozy space by Melissa Colburn, the California Chapter President. NHI teacher Patrick Keehan joined us in line. Here is also where I met Melissa Wheeler and Joe Bob Smith for the first time. I knew instantly that I was in good hands. We huddled around a small table and took a couple photos while we waited for our breakfast. There were at least three NHI Alumni from years past seated around the room who would eventually come say hello to Melissa W. As I sat back in my chair trying to take it all in, I couldn’t help but feel like I was in an exclusive club, sitting at the cool kids table. After a lovely speech by Melissa C., we walked to the Convention Center.
The Opening Session & Awards Presentations were about to begin. The room was filled with many different kinds of people from all over the United States. At that moment I knew that I was a part of something fabulous. The diversity was remarkable. Some MTs had grouped themselves together by State Chapter and many were wearing matching t-shirts. The AMTA President spoke with a genuine smile as though she was greeting all her favorite friends from college. The Keynote Speaker, Kevin Carroll, was incredibly inspiring. Hearing his story gave me the feeling that if I worked hard, I could truly accomplish anything that I put my heart into. The awards were fun to watch. People were getting awards for many different things including how long they had been a part of the AMTA. I can’t imagine what some of the people who have been massaging for thirty-plus years must have had to endure without the current support we now have for Massage Therapy.
Following the Opening Session, Massage Envy sponsored a beautiful lunch for “First-timers.” It was fun sitting at the large round table hearing where the other therapists travelled from. I made quick work of my delicious red quinoa so that I could excuse myself from the table and head to the exhibits.
I began moving through the isles of exhibits a little overwhelmed by all there was to look at. The first place that I stopped at was the Trail Guide to the Body booth. Here I met Andrew Biel who dressed just like someone who would have rock climbed skeletons in his text book. He was very approachable and easygoing. At the booth I learned about some online study resources for students and gained even more of an appreciation for the text that NHI had chosen to use in its program. It was in the Exhibit Hall that I met NHI ANMT creator and incoming 2012 AMTA President Cynthia Ribeiro and received the best hug I’ve had in a long time. I felt her genuine warmth as she urged me to call her if I needed anything. Next, Melissa W. introduced me to Lynda Solien-Wolfe and the other fabulous people of Biofreeze. It is doubtful that they realize how much I appreciate their generosity in funding the scholarship and what an incredible difference they have made in the start of my professional life. After pictures, I wandered around taking in all the excitement and then realized that it was class time.

L-R: NHI Strategic Development Manager Joe Bob Smith, Performance Health CEO Marshall Dahneke, NHI/Biofreeze Scholarship Winner Lya Daggett, 2010 AMTA Teacher of the Year and NHI faculty Melissa Wheeler, Biofreeze Director of Clinical Education and Research Lynda Solien-Wolfe, and 2012 AMTA President and NHI faculty Cynthia Ribeiro.

The classes that I took were led by people who were all very motivational. Some of the classes were very organic without much of an outline, using group discussion to propel it through to different topics.

Transition from Clients to Patients
Elizabeth McIntyre presented this class on different aspects of clinical settings. She starts by suggesting that new MTs spend two to three years working before pursuing work in Health Care settings. Also suggested is to get HIPAA certification. She explained that the Clinical environment is a conservative one. No shorts, cover tattoos, no visible body piercings, hair pulled back, no perfume/aftershave lotion, closed shoes, no sandals and wear security badge at all times. Some of the things that she suggests one going into a healthcare facility to work, be aware of are the special precautions when working with certain groups of people. Also, know about and protect yourself from the different infections that you would be exposed to.
After my first class I met a couple of women from New Hampshire. When they found out that I was a first-timer, they insisted that I join them for a quick trip to the House of Delegates Meeting. During the short time that we were observing, the delegates were expressing opinions on the issue of Fibromyalgia. It was interesting to see how many people were involved in the decision making process of the AMTA.

Smart Marketing with Social Media
This fun and dynamic speaker, Felicia Brown, defined marketing as anything that touches the client and makes them want to (or not to) do business with you or your company. Social media marketing was described as marketing on the web. She suggests using social media to build a relationship with people who want to feel connected. Because it is easy for many of us to lose track of time when online, have a plan before getting on the computer. Set a boundary for time and social media, for example 20 minutes a night. Find out what social media sites your potential clients use. Felicia states her top social media sites as being Facebook, LinkedIn, and Twitter. Make each of your sites a little unique and exciting. Facebook is a great way to increase communication with clients. You can thank them for “liking” your page. Always remember HIPAA rules and never write any persons personal information. Felicia also warns against ever putting anything out on the internet that you don’t want the world to see. On Yelp you can create a company profile and ask clients to post on it. Monitor it regularly to make sure that you are aware of any issues that may arise. Use YouTube to link videos to your website or Facebook. Twitter can be used for microblogging, announcing specials and events. She outlines tasks that could help business. Create content by: regular updates, sharing quotes and links, posting videos and pictures. Create and encourage conversations by: writing a blog, participating in groups, asking and answering questions. Create an expert image and persona by: sharing resources about industry, highlighting the services offered, explaining benefits of various modalities. Create connections by: inviting people to connect/become friends, making recommendations, commenting on others’ status or links. Create opportunities for people to take action: links to your website and blog, information about upcoming specials, request reviews. Increase professional knowledge and confidence: watch YouTube videos (www.youtube.com/massagenerd), like or fellow industry experts (www.facebook.com/smartspamarketing), reading and commenting on blogs.

Day 3: Friday, Oct 20th
Five Fast Tracks to Filling Your Practice
In this class taught by Mr. Stephenson, we learned about five things to consider when wanting to better your practice. At the beginning of the class the presenter shared some striking statistics. A Massage Therapists’ career expectancy is 6.3 years. There are 60,000 people a year in MT school. 50,000 people a year exit the massage profession.
1] Make your clients highly satisfied as opposed to simply satisfied. Highly satisfied clients are two times likely to return and three times likely to recommend to a friend.
2] Communication, 80% is non-verbal. Have good intent and an open heart when speaking to a client. Know if you are talking to a feeler or thinker and adjust your language to match them. When getting feedback during a session, don’t ask “How’s the pressure?” Do ask “would you like more pressure?” or “would you like less pressure?” Mirror back what you heard the client say. Pay attention to what the client wants when beginning a session and repeat it back to them. Communicate very clearly what the agreement is so that the expectations of the client are met.
3] The Sacred Three: Give a warm welcome. Find out why they are there, and then deliver. Invite them to return.
4] Media research. Research so that you can educate your client at timely stages off the interaction.
5] Treatment Planning. Make an educated guess on how many sessions it would take to improve a problem area, and then give the client the opportunity to agree to the timeline and pay for the sessions.
The final point that I took away from the class was to make a BHAG – Big Harry Audacious Goal.

Setting and Managing Boundaries
Kirk Nelson begins by listing some different types of boundaries for Massage Therapy. Physical, emotional, professional, sexual, and social. Some common boundary myths include that if I set boundaries, I’m being selfish. Boundaries are a sign of disobedience. If I begin setting boundaries, I will be hurt by others. If I set boundaries, I will hurt others. Boundaries mean that I am angry. Boundaries cause feelings of guilt. Boundaries are permanent and I’m afraid of burning my bridges. Nelson describes Ten Laws of Boundaries.
1] Law of Sowing and Reaping: Understanding cause and effect.
2] Law of Responsibility: Being responsible “to” others, and not “for” others.
3] Law of Power: Honoring the power of change vs. the power of acceptance.
4] Law of Respect: Respecting the boundaries of others earns respect for our own.
5] Law of Motivation: Acting from a place of love instead of fear.
6] Law of Evaluation: Recognizing the difference between “hurt” and “harm”.
7] Law of Proactivity: Moving from showing what you hate to what you love.
8] Law of Envy: Focusing on the boundaries of others.
9] Law of Activity: Creating positive boundaries requires us to be active.
10] Law of Exposure: Communicating your boundaries openly.
After my classes for the day, I was invited to a Massage Envy gathering back at the hotel. There was food presented in the middle of the room and tables of people arranged around it. Here is where I met authors Ruth Werner and Whitney Lowe and the CEO of Biofreeze, Marshall Dahneke, all very inspiring people. As I looked around, Joe Bob identified the other massage professionals in the room. After Massage Envy VP GC Funk gave a speech, as tradition, Joe Bob was invited to the microphone to sing a couple songs. This was an extremely entertaining experience as the crowd cheered and the backup singers gave it their all. I had the opportunity to speak with a few Massage Envy employees who raved about how much they enjoyed working for the company. I took this as a sign to look into possible Massage Envy employment.

Day 4: Saturday, Oct 21st
Navigating the Complex World of Health Care Integration
This was a panel discussion lead by a Massage Therapist, Naturopathic Doctor, Physical Therapist and Medical Doctor. The Power Point presentation is available on the AMTA website under the 2011 National Convention Speaker Handouts, and is definitely worth taking the time to go through and think about. The panel discussed a lot of different ways that MTs are and aren’t a part of integrated health care. The advice that stuck with me was to reframe our professional image as Massage Therapists and “claim what’s ours”. To me, I took it as an invitation to push in creating the kind of work environment I want. If I want to be a respected member of a health care team, then I have to create in myself a respectable, knowledgeable Massage Therapist.
Massage Therapists like to dance. I had heard this a few times in Portland, but didn’t truly understand until the Dinner Dance. I took my sister, Amber, who lives in Portland as my date. A huge conference room beautifully decorated for a semi formal dinner was filled with the people that I had seen throughout the last few days. In the middle of the elegantly arranged dining tables laid a stack of Styrofoam airplanes in honor of next year’s convention to be held North Carolina, birthplace of manned flight. As soon as the band began to play, the tables emptied and the dance floor was overflowing with people dancing like they didn’t have a care in the world. As they danced, a constant flow of fifteen or so Styrofoam airplanes soared over the dance floor. In the back of the room a line began to form at the photo booth. People were decorating themselves with big hats, wigs, giant sunglasses, and boas for their turn in front of the camera. As Lynda and Joe Bob were cuttin’ it up on the dance floor, and Melissa was giving relationship advice to my sister, I again acknowledged the appreciation I had for the whole experience. Not only had I learned things in classes that would help me build a strong career, but I also realized that I am part of an incredible group of individuals and have a choice as to what extent I can be involved in growing and moving the Massage Therapy profession forward. I look forward to my experiences at the 2012 AMTA National Convention.

~Lya Daggett,
NHI Senior Student, Sacramento Campus

Congratulations to Lya and a huge thank you to Biofreeze and AMTA, as well as everyone else involved for making this opportunity possible!

National Holistic Institute and Biofreeze proudly announce that Lya Daggett, a senior student at the NHI Sacramento campus, has won the 2011 NHI/Biofreeze AMTA Convention Scholarship, honoring 2010 AMTA/Jerome Perlinski Teacher of the Year and NHI staffer Melissa Wheeler.

Lya will receive complimentary registration, airfare, and hotel for the 2011 American Massage Therapy Association National Convention in Portland, Oregon, this October compliments of NHI and generous underwriting from Biofreeze. While at the convention, Lya will attend numerous continuing education classes as well as special events as a representative and honoree of NHI and Biofreeze.

Many inspirational and compelling applicants submitted essays and letters of recommendation. The scholarship committee expressed desire to send them all. However, with above 95% attendance, over 3.8 GPA, a creatively written essay, and two glowing letters of recommendation, Lya demonstrated herself as a standout student and massage therapist.

In her scholarship essay she writes, “The dream of Massage Therapist has been with me since I was a child.” Lya is especially excited about attending the AMTA National Convention for the first time. “Attending the AMTA National Convention will enrich my massage career in many ways that I know, and many more that I won’t realize until I’m back in Sacramento sharing what I learned with my NHI student family.”

Lya plans to bring as much of the convention experience back with her for those who cannot make the trip by “providing written and verbal information/discussion to my classmates as well as some hands on demonstration. I would also be delighted to lead a discussion group for any interested students.” Lya graduates as a professional Massage Therapist and Health Educator with 720 hours of training from NHI this November. Her training has also enabled her to become certified by the California Massage Therapy Council.

The NHI/Biofreeze AMTA Convention Scholarship is open to seniors and graduates of all 6 NHI campuses and was the brainchild of NHI veteran teacher Melissa Wheeler. After being named the 2010 AMTA/Jerome Perlinski Teacher of the Year, Melissa envisioned a way others could experience the same sort of inspiration provided to her by attending massage conventions throughout her career. She knew many students and graduates beginning their careers did not have the means to attend and, thus, the idea of a scholarship was born. With a multi-year financial commitment from Biofreeze, NHI and Melissa Wheeler hope this annual scholarship will help Lya Dagget and other future massage therapists have work they love!

We want to share with you what a thrilling evening we had here in Sacramento last night! We had over 72 guests at our Open House/Ribbon Cutting event which included the Sacramento Metro Chamber of Commerce.  So many contributed to this very special joyful event to make it a huge success! Our students from group 70 gave samples of chair massage (we had all 4 chairs set up and they were working non-stop), we had floor Shiatsu massage, our shining star senior, Dynasty Castro gave Hot Stone aromatherapy hand and arm massage, Lucas manned our science table and we gave away loads of door prizes! The entire Sacramento team threw themselves into this making it a spectacular event in their own unique ways and with their wonderful beaming selves, and the entire campus looked beautiful.   And check out the AMAZING cake made by Amy Atkins! 

We look forward to watching our new campus grow and become connected with the rest of the National Holistic Institute community!  We also recently began our student massage clinic and had a wonderful first weekend - John Lambert and Lucas Nevarez have done a great job working with our wonderful students!  If you are in the Sacramento area and you need some more incentive to get down to the clinic, you can get $5 off your first massage just by liking our Sacramento Facebook Page!

Wrapping up 2010 with a streak of good news, we are excited to share the success story of NHI’s long-time teacher and Training Coordinator, Melissa Wheeler. Melissa was just featured in Massage Magazine for being named the American Massage Therapy Association 2010 Jerome Perlinski Teacher of the Year.  In addition to congratulating Melissa for her dedication to massage therapy education, we would like to thank her for her continued support of all of the teachers, so many graduates and the current students at the National Holistic Institute.

“I will never forget walking into the doors of the National Holistic Institute and feeling the professional, fun buzz” says Melissa remembering her first experiences as a perspective NHI student . ”I knew instinctively that NHI was the place for me.  I loved every minute of my education at NHI and had so much respect for the teachers who gave their all to us students.  It is hard to believe that I became one of those teachers that people looked up to – truly, this award is as much for all the teachers and students from NHI as it is for me.  I did not get here alone.”

Here’s to Melissa and anybody else that thought they’d never make it to where they are today!  Individuals like her are making a positive change in the field of massage therapy, and we look forward to our graduates following her example. We hope you and your loved ones enjoy the coming holidays and that we all continue to support each other in everything that we do.

You can read more about Melissa’s achievement in Massage Magazine’s article here.

Melissa Wheeler addresses her peers at All-Staff Day.

The American Massage Therapy Association has awarded the 2010 Jerome Perlinski Teacher of the Year Award to Melissa Wheeler, a longtime National Holistic Institute teacher and current teacher trainer.

To the many teachers, staff, and students Melissa has touched in her 19 years at NHI, no one deserves it more.  One of the highlights of this year’s NHI All-Staff Day was Melissa’s address to her peers and receiving of a scrapbook created by co-worker Sharlene Philip, containing numerous memories, congratulations, and accolades.  While Melissa remains as humble as always about this rare honor, here are words of praise from others:

“It has been my pleasure to work with Melissa, whose input always puts the teacher first [Read more →]

National Holistic Institute is honored that Books of Discovery, publisher of the highly-regarded massage textbook Trail Guide to the Body, has selected our resident Faculty Trainer Melissa Wheeler to represent them at this year’s World Massage Conference.  Way to go, Melissa! 

To find out how you can join in to the World Massage Conference online, please see the Books of Discovery press release below…

As we visit massage therapy programs across the country, we often hear about the need for more teacher trainings.
 
In response, we asked Melissa Wheeler, an Advisory Council member for Books of Discovery and Faculty Trainer at National Holistic Institute, to present “Ignite Your Students’ Passion for Palpation” on [Read more →]

Sunday’s sold-out Integral Anatomy workshop with Gil Hedley was a smashing success!  81 people, including staff, students, graduates, yoga teachers, personal trainers, artists and massage therapists, gathered at our Emeryville campus for this unique class.

You have a 2nd chance to catch this class at the National Holistic Institute Encino campus on May 17.  Email Denise at boyled@nhi.edu to register.

Here is some of the email feedback we’ve received since: 

I really can’t thank you enough for the fantastic anatomy workshop with Gil Hedley.  He more than lived up to his reputation.  The information and slides give an understanding of human anatomy that is rarely seen with the more common “origin/insertion/action” protocols.  Gil brings the human body to life.  The workshop has not only deepened my understanding of anatomy, but has also been a shot in the arm for the way I will approach my clients in bodywork.  – Art Riggs, author of Deep Tissue Massage

 

That was the best CEU class I have ever taken. Gil was amazing on so many levels, he truly is brilliant, and his message and intention is nothing less than beautifully divine.  His class was really a journey that must be experienced to truly be understood. I enjoyed his sense of humor and his unique perspective on life, the human body and soul – and his integration of them all. My expectations were exceeded and honestly, my mind was blown! Again, thank you for bringing Gil to NHI, what a gift. – Heather Hurless

 

Great day yesterday.  Nothing like seeing the real thing to get an education.  I loved him.  He’s an excellent teacher.  What makes him so great is not just his knowledge and the fun way he shares it, but also the little digressions that are at times personal and other times philosophical which bring a unique human and personal perspective with sensitivity to something that is usually clinical and detached from our humanity. – Luis Velez

Linda Rikli, VP of Education; Gil Hedley; Melissa Wheeler, Training Coordinator

Other overheard comments:

Unbelievably eye opening.

 

Both as a teacher and a massage therapist, I have gained a different way of approaching the body and teaching anatomy to my students.

 

The delivery of the information and format was brilliant; breath of fresh air.  I had many “aha” moments.  I cannot even find the words for how excited and inspired I feel!  Wow!

 

I can never again look at the body in the way I used to.

 

Respectful and awe-filled approach to the body and life.  Loved the weaving of nature and family seamlessly into the slides.  Such a sweet, personal and powerful approach.

 

Loved it, time just flew by.  This information will linger for days, months, years.

 

The fascia and our relationship to it is fascinating!  This course has elevated my appreciation for the human body.  My interconnectedness with my clients is taken to another level.

 

Not just a strict anatomy class.  Much gained from philosophical discussion, thinking way outside of the box.

 

Gil – what an amazing HOLISTIC approach to life through the lens of the body…incredible work you have done.  Your class exceeded all of my thoughts and expectations.  Thanks for blowing my mind!!

As with most families, at NHI the holidays are a time to gather and enjoy each other’s company…

Share laughs and memories of times past…

And wish everyone a joyous, healthy, and prosperous New Year!

Here are Melissa Wheeler’s impressions of the AMTA Convention in Phoenix last week.

Joe Bob Smith (Encino Campus Manager), Alicia Ramos (San Jose Campus Manager) and I all met up at the AMTA National Convention in Phoenix on behalf of National Holistic Institute.  NHI chooses to participate in such conferences both to learn what’s current in the larger massage community and to give our students and alumni a voice in those happenings.  This one was so big it required three of us to go!

Author Ruth Werner, NHI Grad John Lambert, & Melissa

In addition to taking classes like Integral Anatomy, Balancing the Art & Science in Massage, and Massage Therapy on Trial, we met up with teachers, NHI graduates, textbook authors, and massage therapists from all over the country.  It was so inspiring!

Just to show the variety of our experiences, I met 2 Japanese publishers who promised to send me a Japanese-language copy of the textbook we use, Trail Guide to the Body! 

Books of Discovery reception

Joe Bob found the red, white & blue table he’d always wanted from Oakworks.

Alicia won a basket full of creams and massage lotions at the Massage Envy gathering.

Massage Envy reception

We all had a wonderful time at the Massage Therapy Foundation reception, hanging out with the Trail Guide publishers and Ruth Werner who is not only the author of the beloved book Massage Therapist’s Guide to Pathology, but the leader of the MTF’s Education Committee.  What does all that mean?  Read about the MTF and their brand new e-journal that they have just launched online – propelling our industry forward.  This massage research is available free to all at the International Journal of Therapeutic Massage & Bodywork.