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National Holistic Institute at the Nike Women’s Marathon in San Francisco


Before sunrise on a crisp San Francisco morning, 109 students representing all six campuses of the National Holistic Institute were busy setting up the massage tent with 80 massage tables at the Finish Line Village at the Nike Women’s Marathon.

This year marked the eighth year for the event that draws over 22,000 runners from around the world to the half and full marathon.  The course is filled with steep climbs and beautiful views of the city and the Bay.  The finishers of the race are rewarded with Tiffany necklaces and post-race massages.  Kaiser Permanente, a major sponsor of the Nike Women’s Marathon, contracted The NHI Sports Team to provide these post-race massages.

   

By 9:00, the massage tables are littered with runners and student therapists working to relax and stretch strained muscles. When the last runner was escorted off of her massage table at 2:15, the NHI Sports Team had performed collectively over 1700 massages.

The students were joined by seven instructors from the various campus, Beth McNeill (SJ), Kristine TenBrink (SJ), Curtis Hisao (SJ), Mark Nielson (PE/EM), Lucas Nevarez (SAC), Phil Okazaki (SJ), and Gabriel Posner (SF/EM) and 15 Teaching Assistants who supported the students by coaching bodywork, issuing and managing breaks and injuries.  The San Jose Campus Student Services and Career Life Coordinator, Chris Pavao acted as Master of Ceremonies directing the line and finding open massage tables for the athletes.  The average wait time was a mere 15 minutes.

The NHI Sports Massage Team prepped for this event by holding sports-specific training sessions where students learned about the marathon, athlete training plans, common injuries and massage techniques.  While it was a mild morning in the city, the team was equipped with skills to combat thermal injuries.

The calm before the storm

The student therapists had fun, worked hard and finished the day with a sense of accomplishment.  They each provided at least 15 massages through out the day, more clients than they see in a regular week.  Emily Luckett from On Board, who is the event planner for the Nike Women’s Marathon, “Thanks for all of your hard work, NHI!  Everything seemed to be managed very smoothly.  We appreciate your efforts!”

In response from the post-event report given by NHI Staff lead, Beth McNeill, Curshanda Woods from Kaiser Permanente had this to say, “Thank you, NHI.  Great job, Beth!  Everything looked great.”  The NHI Sports Massage Team ended the day taking a group picture and a group WHOOSH!  Kudos to NHI and to the students participating in the Sports Team.

 

November 3, 2011   No Comments

We Were Small in Number but Powerful in Force | NHI at the Napa to Sonoma Half Marathon

The Napa to Sonoma Half Marathon was last weekend, and NHI was there to support the runners, have a good time and get some great experience doing sports massage. Due to lots of traveling lately I didn’t get a good of a jump start on recruiting for this event, and I was afraid that the event might be a struggle, or be unsuccessful, but as it turned out everything & everyone associated with being there was just superb!

The Team Challenge organization that we were there to serve was offered quick 10 minute massages, but they really made a difference and the team was so thankful. There were 500 runners at this event, and we worked on more then 300 of them! 13 massage therapists and three hundred clients. WOW!

It was a great day, but the best part was listening to students who had their table set up closest to me. They talked about how excited they were to be in school learning so much. It recharged my battery, my hope, my excitement about teaching & confidence that things will work out.

 

From time to time I noticed one or two other students copying exactly what I was doing; techniques that they had not yet been taught in class. They were clearly in learning mode despite the circumstances of working  non-stop on sweaty tired bodies; the athletes lined up for 20 or more minutes to get 10 minutes of free massage. Just 10 minutes of massage can make such a difference!

These events are so inspiring! We get to put our knowledge into action and help athletes. We work together as a team and the bond that results is tremendous. Students learn new techniques, build their confidence and make connections that are invaluable as they begin their careers as professional massage therapists.

But most of all, I get to help people have work they love through doing work that I love! Wow!

~Mark Nielsen

For updates on where our Sports Massage Team will be healing next, check out our NHI Sports Massage Facebook Page!

July 19, 2011   No Comments

The Best Massage I Ever Had | A National Holistic Institute Teacher’s Account of the Perfect Massage

I can’t tell you how excited I was the other day to get the best massage I had ever had;  it was a dream come true.

He too was a Graduate of NHI.  He definitely knew his stuff and the most distinguishing thing was the confidence that came through in his work.

Like me, he started out Prone (positioned lying flat) and worked the back a ton; long ironing strokes that I guess you could say were effleurage, but kneaded the muscle as they ran from neck to sacrum. I think he used every tool available, hands, fists, sides of the hand, whole forearms and the elbows too.  He then did awesome work on my Traps that really pulled the Traps away from where they had been living just under my ears. It was like lower neck work and back work combined.  Somewhere in there he was working the arm, Axilla, Scapula, and Deltoids too.  It felt like my Scapula got thoroughly moved & flipped around and put back a little lower than when I brought it in to be worked on and the Delts & arm felt like the way a towel feels when you wring it out after falling into the pool.

As I had hoped, he finally got around to working on my legs, I have very long legs and I always hope that people really get as much of the muscle worked on as possible. Well this therapist did and I think it’s because he was a cyclist too. Hams, Adductors, the IT Band, all worked on with tons of movement for the Knee and a reshaping on my Gastrocs & Soleus. It was most certainly not the typical lighter Swedish, it was deep ploughing & ironing that made my legs soo happy mostly because the work definitely felt like it didn’t just address the area we call the “Back” of the leg but all around the leg.  He rolled it around in different directions to be able to better access the sides that were not just facing up. When he was done I could only say that my legs felt “Floppy” and I loved it.

Thorough, professional, deep but also very in tune with what he was doing as to not work too deep on the knots or just think one pressure is good for every part of the body. He watched my reaction and adjusted the pressure accordingly.

Finishing with some forehead swipes & scalp work was just a wonderful way to close out this massage that I would come back for again & again if I could. The massage was perfect! But alas, I only received it in my own imagination. Haven’t we all dreamed of receiving the same massage we give to others?!

The Golden Rule really applies everything, including  massage. “Do unto to others as you would have them do unto to you”.   Stay present in your work, use empathy and ask yourself what everything would feel like and be open to the feedback of the clients as if you were hearing the compliment or criticism from yourself.

~Mark Nielsen, CMT and NHI instructor extraordinaire :)



May 27, 2011   No Comments

Looking Back With a Smile at the Soaking Wet 2011 LA Marathon Sports Massage Tent

Now that our volunteers have dried out from the record rain fall, here’s a student’s first-hand account of this year’s L.A. Marathon

On March 20th, over 50 current and former NHI students braved the cold, wet, and windy conditions at the 2011 LA Marathon. As predicted, the weather bombarded runners and volunteers, who had to deal with the elements from mother earth.

For both new and veteran volunteers, we were in for one wild ride. The many surprises which we encountered did not deter us from ultimately giving the gift of massage to the thousands of participants who sweated out the 26.2 mile endeavor from Los Angeles to Santa Monica Pier. A number of runners tumbled towards our massage tent, hungry and tired, but mostly elated that they had finished and looked forward to a massage provided by us. We were positioned into teams of 2-3 massage therapists at each table, assisting runners in drying off and warming up. Many runners experienced hypothermia-like symptoms, but with the experience of the faculty who were present, led by Joe Bob Smith, Jan Takeshita, and Marianna Anderson, and the quick hands of the massage therapists, the runners were able to get back on their feet and into some dry clothes.

Although we were blasted with random gusts of wind blowing through the tent, a river of water that flowed ankle deep, and even a little bit of hail, the day turned out to be a huge success. Runners were extremely appreciative of the support provided by the massage volunteers, and we were happy to provide a little bit of warmth and care to each runner that passed through. Despite harsh conditions that started the day off as a challenge, we ended with plenty of smiles, laughter, and many memories. Here’s to another successful volunteer event at the LA Marathon. Until next year…

Because the record rainfall disrupted marathon operations, our volunteers this year didn’t receive the usual volunteer shirt or even lunch. To thank everyone for their hard work, NHI hosted a pizza and movie night on April 15 as a sign of gratitude. L.A. Marathon Coordinator, Steve Jackson, showed up with a stash of marathon shirts he had scored for everyone, thank you letters, and prizes commemorating marathons past. Everyone had a great time reminiscing about the rain, the runners, and the hypothermia!

May 2, 2011   No Comments

Reaching Out To The Community Through Massage Therapy: A Look Back at 2010 For the National Holistic Institute Sports Massage Team

In our continued efforts to give back to the community that supports our students and graduates, the National Holistic Institute is proud to share the success of our Sports Massage Team.  Sports Massage is a growing profession that focuses on the application of a variety of massage techniques and stretching exercises to enhance athletic performance. The NHI Sports Massage Team was formed in response to student requests to provide massage therapy for the community. The team is run on a volunteer basis, and all massages given to the community by NHI students at sponsored events are free of charge.  If the event is for a charity, all student tips go back to the charity sponsor!

Sports Massage Team SJ

In 2010, we were active in 40 Outreach Events throughout California.  Over 300 students and graduates were trained in sport-specific sports massage and volunteered their time and skills at these events to perform over 8,000 complimentary massages!  We are proud to have developed relationships with amazing organizations such as Diabetes Foundation, Crohn’s and Colitis Foundation, Team In Training, MS Society, Best Buddy International, and the American Heart Association.  We would like to thank them for their support and all of the positive work that they do.

In 2010, the team also touched smaller populations such the Native American Indian population at an annual Pow-Wow; a family whose daughter was critically injured in a car accident and a local rotary club who was raising money to fight diabetes.   Our program has been extremely successful and this has shown through high praise that students have received from event coordinators like Tri-Cal, Finishline Productions, Avanti Sports, LA Marathon and Kaiser Permanente, to name a few.  The students developed a supportive, proactive team and succeed in promoting the benefits of massage.

sports massageThe Sports Massage Team not only benefits the public, but the students who volunteer are exposed to new and exciting situations that are only possible in real-life experiences.  They are exposed to a high volume of clients for an extended period of time and learn how to work together in a setting that many students have never been a part of.  Many students took it as a chance to look at their own fitness and began training for similar events and becoming involved in some of the charities that they had been benefitting. They also gained an understanding of how their participation in sporting and charity events can help them develop their careers as Massage Therapists and how important community outreach work is to their personal as well as professional lives.  We hope to be even more active and work with more wonderful organizations in 2011!

 

To learn more about the NHI Sports Massage Team visit our Facebook pages:
NHI San Jose Sports Massage Team
NHI North Bay Sports Massage Team

January 10, 2011   No Comments

Sports Massage Expert Mark Nielsen Teaches Massage Therapists at the Ritz-Carlton a Few Massage Techniques to Up Their Game

ritz-logoImage from ritzcarlton.com

 

 

 

This past week, National Holistic Institute’s own Mark Nielsen conducted an in-depth workshop on Sports Massage for Therapists at the Ritz Carlton Spa at Half Moon Bay.  Rianon Cepriano, the Spa Therapy Supervisor at the Ritz, was extremely grateful to Mark for expanding her staff’s professional skill set. She said of the workshop,

“…the attendees were not only impressed with the [Read more →]

December 6, 2010   No Comments

NHI San Jose Sports Massage Team Triumphs in 2009

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With 15 events and counting in 2009, the National Holistic Institute’s San Jose Sports Massage Team looks forward to 2010 with 7 events already planned.

A whopping 140 students participated in a wide range of events including the AFM motorcycle endurance ride, I Care Classic cycling tour, Forest of Nisene Marks Trail Run, Tour de [Read more →]

November 23, 2009   No Comments

Over 1,350 Massages Given at Nike Women’s Marathon

Nike_Marathon 008

National Holistic Institute teacher Lucas Nevarez coordinated our largest volunteer sports massage event so far this year.  Here is his report from the field.

The NHI Sports Massage Team at the 2009 Nike Women’s Marathon did a fantastic job!  Over 110 students, graduates, and staff from all 4 Northern California campuses came together to provide over 1,350 massages to these exhausted runners.   

It was a success by many measures – [Read more →]

October 26, 2009   No Comments

NHI Makes ‘Best Buddies’ at San Simeon

NHI Student William King

NHI Student William King

Generally, the National Holistic Institute Sports Massage Team doesn’t travel so far for an event, but this one was too good to pass up.  The Best Buddies Challenge at the Hearst Castle in San Simeon, CA, promised to have the energy of a big family gathering – as participants, sponsors and notable guests celebrated and raised funds for people with intellectual disabilities.  It didn’t disappoint!

The NHI students joined others to create a team of 31 massage therapists.  They provided 465 15-minute massage to cyclists in 100-, 62-, 35- and 15-mile bike rides as well as 3k walkers and 5k runners.  Olympic gold medalist Carl Lewis and [Read more →]

October 15, 2009   No Comments

Pacific Grove Triathlon Enjoys NHI Sports Team Volunteers

Pacific Grove Tri

Huge thanks to National Holistic Institute Group #30 Senior and NHI Sports Team member Bar Houston for contributing this story…

Pacific Grove Triathlon was another great success! Thanks to NHI teacher Conrad Santos and the nine NHI massage therapists that made the drive to Pacific Grove.

The massage tables and chair arrived in the fog about 6:15am in time to find a decent parking place, but not in time to get into the vendor area. With the help of some high school volunteers and Group 31 MTs, we managed to get 8 tables, 1 massage chair and all the supplies the quarter mile down to our two pop-up tents. Kate and Lynn were our contacts at the event and were very helpful in arranging for a table and access to the Hospitality Tent for breakfast. By 8:00am everyone had arrived, event T-shirts were passed out, and we reviewed the do’s and don’ts for post-event massage. The radio was in place and Anastacio had a perfect radio station setting the pace and we were off to breakfast. [Read more →]

September 19, 2009   No Comments

NHI Sports Massage Team Raises $500 for American Cancer Society

Eight members of National Holistic Institute’s San Jose Campus Sports Massage Team donated their time and talents to raise $500 for the American Cancer Society by providing massage therapy for the participants of the Los Gatos Relay for Life.  The NHI students worked from dawn to dusk providing relief for achy lower backs and knotted calves.  Relay For Life can be considered the American Cancer Society’s signature activity. They are overnight events and can last up to 24 hours in length.  The event in Los Gatos was held at the track at Rolling Meadows Middle School.  The NHI Sports Massage Team offered $1/minute massages throughout the day and by 8:00 pm had collected a considerable donation to a great cause.

July 30, 2009   No Comments

NHI Sports Team Visits Menlo Park

 

Sunday, March 8th, was a beautiful day in Menlo Park!  Nineteen members of the National Holistic Institute Sports Team worked on 137 cyclists under the supervision of instructors Beth McNeill and Mark Nielsen at the Tri-Flow Grand Prix sponsored by the Velo Girls.

 

Students from NHI Groups 30, 31, 32, & 37 had taken part in a training on pre- and post-event massage for cyclists and were ready to work.  By about 10:15, the finishers of the first race made their way to the tables. The Sports Team worked on cyclists in each of the ten races.  The last cyclist was off the table around 5:00.

 

 

This was the first time massage was present at the Tri Flow Grand Prix and the cyclists were excited to see the NHI banner.  They were very gracious as well – the team earned $245 in tips!  This was a great first outing for the NHI Sports Team in 2009.

 

Thanks, Beth & Mark, for contributing this story and photos.

March 26, 2009   No Comments