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Sep 4, 2012

Cynthia Ribeiro Helps Spread the Message of Massage to the Masses | The AMTA Massage Therapy Tour

This week, we spoke with Cynthia Ribeiro, American Massage Therapy Association President, WIN Therapy founder, and curriculum developer for NHI’s Advanced Neuromuscular Program.

L-R President-Elect Winona Bontrager, President Cynthia Ribeiro and Executive Director Shelly Johnson stopped by the AMTA Massage Therapy Tour.

Leading AMTA and the massage therapy profession, Cynthia has noticed a disconnect between the massage therapy profession and the public’s perception of our field. Many people are unaware of the benefits of massage and of the availability of certified and licensed therapists throughout the country. AMTA members have volunteered to join Cynthia in the “AMTA Massage Therapy Tour

AMTA Tour volunteers working on the public at the Lowell Folk Festival 2012

“Our mission here at NHI is to ‘help people have work they love.’ Similarly in my role as President of the American Massage Therapy Association, my job is to help our member massage therapists succeed in their careers. In doing so, I’m proud to announce a new initiative by the AMTA – our Consumer Awareness Program. This program will run advertising campaigns nationally to drive more business to AMTA massage therapists. One really neat aspect of the campaign will be a tour around the country with the AMTA van. I had fun riding in (note: they wouldn’t let me drive!) the van back in Chicago. Check out the photos and video here and look for the AMTA Awareness Campaign coming soon!” ~Cynthia Ribeiro

AMTA volunteers educating consumers on the benefits of massage at Times Square Summer Fest.