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May 6, 2015

45 Marketing Tips for Massage Therapists

Marketing your massage therapy practice requires an understanding of the value you provide, getting in front of the people who need your services, and letting them know about it. We have compiled a list of 45 marketing tips for massage therapists to help build your practice. The great thing about this list is that you can pick and choose the marketing tips that make the most sense for you. You certainly don’t have to do all of these but if you implement a few a month you will be set up for success. Over the next few weeks we will dive deeper into these tips to give you further insight on best practices to optimize your marketing strategy.

45 Marketing Tips for Massage Therapists


  1. Create a Mission Statement.
  2. Create a Massage Business Plan.
  3. Create policies and procedures that will support you and help you make better business decisions including a cancellation and no show policy.
  4. Create social media accounts for your massage therapy practice.
  5. Create a business card.
  6. Write a letter about what you do and send it to everyone you know and businesses around you.
  7. Offer discount packages.
  8. Create a rewards program.
  9. Create a vision of your ideal massage business.
  10. Create a vision of your ideal client
  11. Give presentations on stress, massage, or other health conditions.
  12. Purchase a domain name (NameCheap).
  13. Create a website (Use Fiverr, or 99 Designs).
  14. Use your website to educate your clients.
  15. Set up an online appointment system.
  16. Create a newsletter with a sign-up form on your website to collect people’s names and email addresses. (MailChimp)
  17. Send regular newsletters.
  18. Post to your social media pages for your massage therapy practice once a day.
  19. Find leaders in the massage therapy industry and follow them on Twitter, Facebook, Instagram and Pinterest for inspiration.
  20. Create a short video explaining the solutions you provide and put it on your website via YouTube.
  21. Do a thorough client intake form so that you can provide the best solution for your clients.
  22. Practice gratitude.
  23. Practice self-care and get regular massages.
  24. Have pens made with your name, web address and phone number on them.
  25. Ask people to book an appointment before they leave.
  26. Provide a way to accept credit cards if you don’t already.
  27. Use gift certificates for various holidays – mother’s and father’s day, Christmas, Birthdays, Weddings, Graduations & Anniversaries.
  28. Send a follow-up postcard to people a few weeks after their session if they have not re-booked.
  29. Teach massage classes – infant massage, couples massage.
  30. Take continued education classes to expand your skills and the value you provide your clients.
  31. Do chair massages for weddings, conventions, and special meetings, athletic events.
  32. Create referral cards so that you can pass them along to clients to give to their friends and offer a free massage to clients who promote your services.
  33. Hire a receptionist.
  34. Provide a feedback form on your website.
  35. Sponsor an athletic team.
  36. Send your clients a review of their session and your treatment plan.
  37. Participate in an AMTA Volunteer Connections Event.
  38. Craft your elevator pitch.
  39. Create Facebook ads to target potential clients and build brand awareness.
  40. Talk about the benefits of massage therapy to people you meet.
  41. Purchase swag (water bottles, pens, key-chains) with your logo and give them away.
  42. Ask for your regular clients to give their feedback on Yelp and Facebook.
  43. Add client testimonials to your website.
  44. Become Mobile! Mobile Massage services are booming especially in busy metropolitan areas.
  45. Guest blog on popular health & wellness blogs and include your link back to your site.

What do you do to market your massage therapy practice? Which tips do you think you will start implementing first? Let us know! 

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